Overview of Political Experience
Dato' Rosni currently serves as the Head of Information for UMNO Women’s Wing, where she plays a key role in shaping and communicating the party's policies, messages, and initiatives to the public, with a strong focus on addressing the concerns of women. In this position, she leads efforts to ensure that women’s voices are amplified within the party, and that issues impacting women are prioritized in national discussions and policy decisions.
Prior to this, Dato' Rosni served as the Political Secretary to Dato’ Seri Dr. Ahmad Zahid bin Hamidi, the Deputy Prime Minister of Malaysia. In this capacity, she played an integral role in supporting the Deputy Prime Minister’s political activities, policy initiatives, and public outreach, contributing to national governance and the administration of key issues ranging from national security to social development.
Political Secretary to the Deputy Prime Minister, Dato' Seri Dr. Ahmad Zahid Hamidi
Head of information UMNO Malaysia
Present
2016 - 2018
In this role, she plays a crucial part in shaping the party's communication strategies, managing its public image, and ensuring that key messages reach the public effectively. Her responsibilities include overseeing the dissemination of information related to UMNO's political stance, policies, and achievements, as well as handling media relations and public outreach efforts.
Role as Head of Information
As the Head of Information for UMNO, Dato' Rosni's responsibilities include:
Strategic Communications: Dato' Rosni is tasked with developing and implementing effective communication strategies that resonate with both the party's supporters and the wider public. This involves coordinating messaging across various platforms, including traditional media (television, newspapers) and digital media (social media, websites).
Media Relations: In her capacity, she is responsible for managing UMNO's relationship with the media. This includes responding to press inquiries, organizing press conferences, and providing accurate, timely information about the party’s positions and activities. Her role is pivotal in shaping public perception and ensuring that the party's voice is heard clearly in the media landscape.
Internal Communication: Dato' Rosni also oversees internal communication within the party, ensuring that all members and leaders are aligned in terms of messaging and objectives. She plays a role in fostering unity within the party, helping to coordinate communication between different branches and factions.
Public Engagement: In this capacity, she often acts as a spokesperson for UMNO, delivering speeches, engaging in public forums, and participating in political discourse. Her role is essential in building and maintaining the public trust in the party and its leadership.
Promoting UMNO's Ideology: A key part of her role is to ensure that UMNO’s ideological stance, which includes championing Malay rights, national unity, and economic development, is communicated clearly and effectively to the public. She works to frame the party's policies in ways that are relevant and appealing to voters, especially in the lead-up to elections.
Contribution to UMNO and Malaysian Politics
Dato' Rosni’s appointment as the Head of Information marks a significant step in her political career, as it places her at the forefront of the party’s efforts to influence public opinion and build its political narrative. Given her extensive experience in both public service and media relations, Dato' Rosni is uniquely positioned to bridge the gap between political leadership and the people. Her communication skills and ability to connect with diverse audiences make her an effective spokesperson for UMNO.
Her role also highlights the increasing involvement of women in key leadership positions within Malaysian politics. As Head of Information, Dato' Rosni is setting an example for other women aspiring to take on significant roles in political communication and leadership.
Vision for UMNO’s Future
In her role, Dato' Rosni aims to ensure that UMNO remains a strong and influential force in Malaysian politics. By improving the party’s communication strategies, she works to solidify UMNO’s position in the public’s consciousness, particularly as the party navigates the challenges of modern-day politics, including digital communication, social media influence, and changing public expectations.
Her leadership as Head of Information aligns with her broader vision for strengthening Malaysia’s political landscape through effective, transparent, and inclusive communication. She aims to not only advance UMNO's interests but also foster an environment where informed, meaningful political discourse can thrive.
